The study was conducted in April 2025 using CATI (computer-assisted telephone interviews). Interviewers used software to manage the questionnaire and the interview process. A total of 150 interviews were conducted with executives from companies in the technology, manufacturing, and FMCG sectors. Randomly selected organizations from these sectors were contacted and then, based on screening questions, were either qualified for the study or excluded.
Only companies that utilize AI in research and development qualified for the final trial. Such applications include product improvement, developing new technological solutions, and creating new or significantly improved services, processes, and production methods.
The biggest challenge of the study was recruiting the right respondents—both in terms of industry and actual experience using AI. To complete the full sample of 150 interviews, approximately 1,300 phone calls were necessary.
The report was prepared by Ayming, under the patronage of SoDA.